A stroke of genius as a UK franchise outlines global ambition
Client Angela’s Swim School : Association BFA
Forty eight percent of primary school children are unable to swim the national curriculum requirement of 25
metres unaided. For former member of the British Olympic Team, Angela Wilson, that figure was shocking and
she wanted to give kids a chance to experience what she did: “I believe that swimming is the secret to
improving lives and changing lives - that’s what swimming did for my life, so I wanted to share that with
others”.
Angela has been so successful in her ventures that she has now established franchises in both the UK and US
and hope to go even more global: “I see it becoming a global swim school, I want to see this, not just
throughout the UK, but I want to take it around the world.”